ImageIt appears that President Obama likes the warm weather in Florida, and we will see a lot more of him as he runs for reelection. There is no doubt, Florida is a key political swing state, and it can determine who will win the election. Florida is the third most populist state in the country, and tourism is a key component of Florida’s economy.

On Thursday, January 19, 2012, President Obama went to Disney World, and gave a speech in front of Cinderella’s castle. The president made a quick stop at Walt Disney World’s Magic Kingdom to announce a plan to boost the U.S. economy through tourism and travel. “I want America to be the top tourist destination in the world,” said President Obama.

President Obama’s speech was just 13 minutes, and it was an appeal to go after the international dollars, and get Florida more jobs. In 2010, 1.07 million Brazilians visited Florida, and they spent $1.4 billion. By 2016, it is estimated there will be an increase of travelers from Brazil of 274% and from Chinese visitors there will be an increase by 135%.

“Every year, tens of millions of tourists from all over the world come and visit America. And the more folks who visit America, the more Americans we get back to work. We need to help businesses all across the country grow and create jobs; compete and win. That’s how we’re going to rebuild an economy where hard work pays off, where responsibility is rewarded, and where anyone can make it if they try,” said President Obama.

At the start of the day, President Obama issued an executive order setting up procedures to speed the issuance of tourist visas to citizens of Brazil, India, and China. The new procedures will help make it easier for international travelers to visit the United States. He plans to expand the U.S. State Department’s Global Entry Program for trusted international visitors, and add more countries to the Visa Waiver Program that allows foreigners from 36 countries to skip the visa process.

The president has a new initiative labeled “We Can’t Wait.” He is quoted on Whitehouse gov, “Without a doubt, the most urgent challenge that we face right now is getting our economy to grow faster and to create more jobs. We can’t wait for an increasingly dysfunctional Congress to do its job. Where they won’t act, I will, ” states the president.

It is refreshing to see the president taking the initiative to get things moving by using executive orders. I am not advocating that the president circumvent the Congress, but his goal is to significantly increase travel and tourism. Based on industry projections, the White House claims that more than 1 million jobs can be created over the next decade, if the U.S. increases its share of the international travel market.

Nevertheless, there are many Americans, who are concerned that relaxing travels regulations could increase security threats. President Obama believes that there is no reason why the United States can’t protect its borders, but allow travelers more access into the country to visit.

In 2012, it appears that President Obama is not waiting for Congress to get things done. America is open for business, and the biggest advocate is the president, and he is not waiting for different governors (Florida’s Governor Scott) to get on board. By the way, where was the governor or his representatives when the president visited the state?

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