President Obama Begins to Tell His Story

                                                          President Obama has officially kicked off his 2012 campaign with a 17 minute video entitled, “The Road We’ve Travelled.” The video is a documentary directed by Academy Award winning director David Guggenheim, and narrated by Tom Hanks. The documentary is more than a campaign ad, because it will be used as a motivational tool to get the Democrats and Independents excited about the president’s election and platform.

The film is used as a reminder to get Americans to remember the state of our country when President Obama took office. The country was on the brink of a major recession and every industry was getting ready to collapse financially. There was a financial crisis beyond anything that anybody had imagined since the great depression, and the Bush administration was confused with very few answers.

Americans have a short memory and many times they live in a bubble, where everything is beautiful and great. But all Americans know their homes are worth less than half of what they were worth in 2008. Many Americans lost their life’s savings in 2008, and millions lost their jobs and their businesses. The Republicans seem to forget that the Bush administration had made a mess of things in the country.

In the documentary Rahm Emanuel, the former White House Chief of Staff said, “Not since the days of Franklin Roosevelt had so much fallen on the shoulders of one president.” The video/film starts with shouts of flags and cheering crowds from election night, when President Obama had just won the fight to become America’s first Black president.

This was an emotional and compelling period in the history of our country, because most Americans did not believe that a Black man and his family would be living in the White House. The film moves quickly through the different periods in President Obama’s presidency, and it shows how the Recovery Act kept the teachers and policemen in their jobs, and demonstrates how the auto bailout was successful.

For 17 minutes the video/film drills home the message that President Obama has passed the test of leadership, and has accomplished phenomenal success and achievements. The documentary talks about signing the healthcare bill and ending the Iraq war and killing Osama bin Laden. The film also mentions the financial markets reform, the appointment of two women as U.S. Supreme Court justices, and the new laws for equal pay for women.

President Obama has taken an offensive posture with his campaign and Vice President Biden is beginning to attack the Republican candidates, along with the president. The Republicans candidates have spent the last few months criticizing the president for everything that he initiates, and President Obama has remained silent and on the defensive.

With the release of the 17 minute video the president is taking an innovative marketing approach to campaigning, and he is giving his volunteers something to talk about. Guggenheim, the director of the film says, “Well I mean the negative for me was there were too many accomplishments. I had 17 minutes to put them all in there.”

There is no way that everyone agrees with everything President Obama has done in his three years as president. It is easy to spend time arguing about the problems, but in a campaign documentary the goal is to accentuate the positive, and Obama’s accomplishments.

The 17 minute film is everywhere on the internet and it is also on President Obama’s website for his campaign. This innovative documentary is the beginning of the president telling his story. Americans have a short attention span and they forget what was happening when the president took office. “Let’s remember how far we’ve come and look forward to the work still to be done,” says Tom Hanks.   

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