Rollins College was excited and energized because President Obama was scheduled to address the community and the college during last week campaign swing through the state. The college and the community were rolling out the red carpet, and everyone was waiting in anticipation for the president’s speech. The Colorado shooting cut short President Obama’s two day campaign trip to Florida, but he will be back, because Florida is a swing state, and the candidates are neck and neck.

At a campaign stop in Fort Myers President Obama said, “The people we lost in Aurora loved and were loved. They were mothers and fathers, they were husbands and wives, sisters and brothers, sons and daughters, friends and neighbors. They had hopes for the future and dreams that were not yet fulfilled.”

This senseless massacre has devastated the country, and forced the president to cancel the rest of his trip and return to Washington early. “There are going to be other days for politics, said the president in Fort Myers, in what became a seven-minute talk. “This I think is a day for prayer and reflection.” The president called the mayor of Aurora and the governor of Colorado to express his support and vowed to help.

Nevertheless, on Thursday July 19, 2012, President Obama began his campaign swing with a speech in Jacksonville, then held two private fundraisers in Jacksonville and West Palm Beach, and then spoke to a large Jewish audience in West Palm Beach. President Obama raised about $750,000 from a small number of donors in the two cities.

As the president spoke in the two cities, he continued to jump on Romney’s opposition to the health care reform law, which was recently upheld by the Supreme Court. President Obama stuck to his economic message and under the Affordable Care Act; Medicare coverage would improve for those with high prescription costs, and would require no co-payments for preventive care.

In 2000, the presidential election was determined by the vote count in Florida. In 2008, President Obama won the state by 3% of the vote, and in 2012 the race may be closer. Recent polls consistently give Romney the advantage, because 54% of likely Florida voters believe the country is on the wrong track. According to a July 9-11 Tampa/Miami Herald/Bay news 9 poll, only 35% believe Obama policies have improved the economy.

It is obvious that President Obama has his work cut out in Florida. There are 29 Electoral College votes available in Florida, and many believe that the president must do a better job telling his story. Romney has decided to go on the offensive with the president, and he will distort anything the president says.

In the daily war of words, Romney is accusing the president of caring only about saving his own job and not the jobs of Americans. In June 2012, only 80,000 new jobs were created and Romney keeps focusing on a sluggish economy under President Obama’s watch.

With only 100 days left before the presidential election, President Obama has created 2.3 million jobs, and rescued many different industries in the country from collapsing. It is imperative that the different industries help tell the country, how President Obama brought their industry back from financial catastrophe.

The job market is subject to many different factors, but in one year President Obama has created more job than Bush created in all eight years. As the election gets closer the president must tell his story. Americans must feel good about the direction the country is going, and the president must convince the majority of residents that the country is going in the right direction